Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Addressable TV
What is Addressable TV? Addressable TV is the ability for an advertiser to serve different ads to different audience segments…
AdTech
What is AdTech? AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are…
Attribution
What is Campaign Attribution? Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a…
Audience Targeting
What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based…
Beacon Advertising
What is Beacon Advertising? Beacon advertising is an advertising technique to target consumers based on their physical location. This is…