What is an Ad Exchange?
An ad exchange is a digital marketplace for publishers and advertisers to buy and sell mobile ad inventory in the open market. This technology platform allows publishers to offer their ad space, while advertisers and ad networks can purchase advertising space, often through real-time auctions.
How Are Ad Exchanges Used?
Ad exchanges are most often used to sell advertising inventory, such as display, video, and mobile ads.
Google Ad Exchange is an example of an ad exchange.