Summer Essentials

Key visitation trends Memorial Day Weekend 2021.

This year’s Memorial Day weekend marked a major milestone towards the nation’s reopening as 37 million people were estimated to have traveled 50 miles or more from home this holiday. That’s a 60% increase from last year.

Many states headed into the popular holiday with high vaccination rates and low COVID-19 case counts. With lots of pent-up excitement towards getting back to normalcy and spending time with family and friends, we’ve identified the categories that had the largest share of foot traffic and the lowest this past Memorial Day. From the top foot traffic categories by region to the most trafficked airports, we break out each to help brands get a pulse on trending consumer behaviors and preferences as we head into the summer season.