US Open: Serving Up Insights Around NYC’s Big Tennis Event
The US Open Tennis Championships is one of the most heavily attended sporting events in the world. With nearly 700,000 attendees each year, it presents a prime opportunity for marketers to reach their audiences and promote their brand. Over the course of past tournaments, GroundTruth analyzed visitation to matches to learn which days drew in the biggest crowds, where those spectators were coming from, and where else they went.
Heading to Cannes? Here’s What You Can Expect
This year’s Cannes Lions Festival is sure to be buzzing with lots of energy—thanks in part to the sunny weather […]READ
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel at the changes we’ve seen and make predictions for the […]READ
3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about […]READ