US Open: Serving Up Insights Around NYC’s Big Tennis Event

The US Open Tennis Championships is one of the most heavily attended sporting events in the world. With nearly 700,000 attendees each year, it presents a prime opportunity for marketers to reach their audiences and promote their brand. Over the course of past tournaments, GroundTruth analyzed visitation to matches to learn which days drew in the biggest crowds, where those spectators were coming from, and where else they went.