Report

4-27-2022

The Lean: Entertainment Brief

In Volume 1 of GroundTruth’s Entertainment Industry Lean, we unpack the audiences across key entertainment categories to identify overlap between event-goers and key marketing attributes such as brand preferences, frequently visited locations by event-goer audiences, and more.

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Report

3-2-2022

The Lean: Grocery Brief

In this issue of the Lean, Grocery Volume 1, we examine which grocery brands have successfully sustained a high level of brand loyalty.

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Webinar

2-25-2022

Emerging Tech & Consumer Trends: What to Expect in 2022

Emerging Tech & Consumer Trends: What to Expect in 2022 Due to the constant need for brands to adjust their […]

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Blog

2-16-2022

Five Consumer Trends to Watch in 2022

Every new year brings with it a new host of consumer behaviors and trends. Here’s what your brand can expect from your customers in 2022.

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Blog

1-4-2022

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2

Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.

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Blog

12-15-2021

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1

Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.

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Report

11-23-2021

The Lean: CPG Insights Brief

In this latest issue of the GroundTruth Lean: CPG Insights Brief, we explore popular CPG categories, top retailers for CPG products, and uncover the overlap in CPG shopper audiences, unveiling common interests based on the stores they visit.

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Report

8-31-2021

The Lean: Travel

In our latest Lean Insights Brief, we look at how the recent travel surge benefited some verticals and popularized specific vacation destinations over others.

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Report

7-16-2021

The Lean: Retail Brief

In the following Retail Lean Report, we uncover the current landscape of retail foot traffic and explore new trends that have been impacting the industry. 

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Blog

10-27-2020

Mobile Marketing Strategies & Tools

Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop for the foreseeable future. To get customers’ attention, and drive foot traffic, you’ll need to market where your customers are.

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