Mobile Phone Advertising

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!

UAE COVID: Foot Traffic Tracker

COVID-19 Industry Impact: Foot Traffic Tracker

Due to the societal disruption the COVID-19 pandemic has caused, people have been forced to change the way they interact with the physical world.

Geolocation Advertising: A Guide to Geolocation Data for Marketers

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!

What Would You Do for Love?

Proximity Marketing [The Complete Guide to Success]

2020 Consumer Trends

As consumer behaviors and retailer strategy continue to evolve, marketers look ahead with the hope of predicting what media and […]

Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]