UAE COVID: Foot Traffic Tracker

Geolocation Advertising: A Guide to Geolocation Data for Marketers

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!

What Would You Do for Love?

Proximity Marketing [The Complete Guide to Success]

Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]

GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s

Brick-and-Mortar Marketing: How to Drive Traffic to Your Store

If you own a brick-and-mortar retail business, one of your key concerns is how to attract customers to your store. […]

Location-Based Marketing 101

With the rise of mobile device usage, location has become one of the biggest factors in marketing. But not everyone […]