The Lean: Retail Brief

In the following Retail Lean Report, we uncover the current landscape of retail foot traffic and explore new trends that have been impacting the industry. 

The Lean: Restaurant/QSR Brief

In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.”

Mobile Marketing Strategies & Tools

Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop for the foreseeable future. To get customers’ attention, and drive foot traffic, you’ll need to market where your customers are.

2020 Holiday Season Shopping During COVID-19

Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.

What Store Visits Truly Mean For Your Business

We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.

Data-Driven Decision Making to Guide Re-Opening Strategies

Mobile Phone Advertising

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!

UAE COVID: Foot Traffic Tracker

COVID-19 Industry Impact: Foot Traffic Tracker

Due to the societal disruption the COVID-19 pandemic has caused, people have been forced to change the way they interact with the physical world.

Geolocation Advertising: A Guide to Geolocation Data for Marketers

Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!