Blog
5-24-2023
Five Travel Trends That Will Impact Florida Tourism This Summer
Read our Florida travel insights for summer travel 2022 compared to 2023. Learn more about where people are traveling and how to effectively reach them.
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4-5-2023
Geotargeting 101: What is Geotargeting Advertising?
We’ve put together the ultimate guide to geotargeting. Learn what geotargeting advertising is, how it can help your business, and how to get started today!
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2-16-2023
Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2023. Update your hyperlocal ad & social campaigns today with GroundTruth.
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1-20-2023
4 Consumer Trends to Watch in 2023
Every new year brings with it a new host of consumer behaviors and trends. Here’s what your brand can expect from your customers in 2023.
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1-19-2023
Do Limited-Time Offers Provide Effective Results for QSRs?
How effective are limited time offers when it comes to increasing foot traffic to QSRs? Are they beneficial for your business? Learn more today with GroundTruth.
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11-10-2022
GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior
QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.
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8-31-2022
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
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8-18-2022
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
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7-27-2022
5 Mobile Marketing Strategies & Tools for 2022
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
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7-19-2022
GroundTruth QSR Insights Spotlight
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.
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