Blog
8-31-2022
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
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8-18-2022
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
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7-27-2022
5 Mobile Marketing Strategies & Tools for 2022
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
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7-19-2022
GroundTruth QSR Insights Spotlight
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.
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7-18-2022
Ace Your Back-To-School Marketing Strategy
Getting ready to head back to the classroom can be weeks to months in the making.
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6-15-2022
The Lean: Auto Insights Brief
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.
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4-27-2022
The Lean: Entertainment Brief
In Volume 1 of GroundTruth’s Entertainment Industry Lean, we unpack the audiences across key entertainment categories to identify overlap between event-goers and key marketing attributes such as brand preferences, frequently visited locations by event-goer audiences, and more.
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3-2-2022
The Lean: Grocery Brief
In this issue of the Lean, Grocery Volume 1, we examine which grocery brands have successfully sustained a high level of brand loyalty.
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2-25-2022
Emerging Tech & Consumer Trends: What to Expect in 2022
Emerging Tech & Consumer Trends: What to Expect in 2022 Due to the constant need for brands to adjust their […]
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2-16-2022
Five Consumer Trends to Watch in 2022
Every new year brings with it a new host of consumer behaviors and trends. Here’s what your brand can expect from your customers in 2022.
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