What Would You Do for Love?

Proximity Marketing [The Complete Guide to Success]

Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]

GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s

Brick-and-Mortar Marketing: How to Drive Traffic to Your Store

If you own a brick-and-mortar retail business, one of your key concerns is how to attract customers to your store. […]

Location-Based Marketing 101

With the rise of mobile device usage, location has become one of the biggest factors in marketing. But not everyone […]

GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go

7 Hyperlocal Marketing Strategies Your Local Business Needs

If you’re running a big company, you’ll likely try to reach potential customers via national ad campaigns. But this approach […]