Blog
1-20-2023
4 Consumer Trends to Watch in 2023
Every new year brings with it a new host of consumer behaviors and trends. Here’s what your brand can expect from your customers in 2023.
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1-19-2023
Do Limited-Time Offers Provide Effective Results for QSRs?
How effective are limited time offers when it comes to increasing foot traffic to QSRs? Are they beneficial for your business? Learn more today with GroundTruth.
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11-10-2022
GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior
QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.
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8-31-2022
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
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8-18-2022
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
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7-27-2022
5 Mobile Marketing Strategies & Tools for 2022
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
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7-19-2022
GroundTruth QSR Insights Spotlight
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.
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7-18-2022
Ace Your Back-To-School Marketing Strategy
Getting ready to head back to the classroom can be weeks to months in the making.
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6-15-2022
The Lean: Auto Insights Brief
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.
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4-27-2022
The Lean: Entertainment Brief
In Volume 1 of GroundTruth’s Entertainment Industry Lean, we unpack the audiences across key entertainment categories to identify overlap between event-goers and key marketing attributes such as brand preferences, frequently visited locations by event-goer audiences, and more.
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