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2-14-2020

What Would You Do for Love?

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Blog

2-11-2020

Proximity Marketing [The Complete Guide to Success]

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Blog

1-8-2020

Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

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Blog

12-16-2019

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

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Blog

12-10-2019

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]

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Blog

10-23-2019

GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s

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Blog

10-9-2019

Brick-and-Mortar Marketing: How to Drive Traffic to Your Store

If you own a brick-and-mortar retail business, one of your key concerns is how to attract customers to your store. […]

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Blog

9-18-2019

Location-Based Marketing 101

With the rise of mobile device usage, location has become one of the biggest factors in marketing. But not everyone […]

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Blog

7-15-2019

GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go

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Blog

6-12-2019

7 Hyperlocal Marketing Strategies Your Local Business Needs

If you’re running a big company, you’ll likely try to reach potential customers via national ad campaigns. But this approach […]

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