Blog

1-20-2023

4 Consumer Trends to Watch in 2023

Every new year brings with it a new host of consumer behaviors and trends. Here’s what your brand can expect from your customers in 2023.

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Blog

1-19-2023

Do Limited-Time Offers Provide Effective Results for QSRs?

How effective are limited time offers when it comes to increasing foot traffic to QSRs? Are they beneficial for your business? Learn more today with GroundTruth.

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Infographic

11-10-2022

GroundTruth Insights Spotlight: In a Struggling Economy QSRs can Benefit from Understanding Real-World Behavior

QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.

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Blog

8-31-2022

GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers

In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.

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Report

8-18-2022

The Lean: Retail Insights Brief

In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.

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Blog

7-27-2022

5 Mobile Marketing Strategies & Tools for 2022

Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!

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Blog

7-19-2022

GroundTruth QSR Insights Spotlight

This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.

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Strategy Guide

7-18-2022

Ace Your Back-To-School Marketing Strategy

Getting ready to head back to the classroom can be weeks to months in the making.

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Report

6-15-2022

The Lean: Auto Insights Brief

In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.

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Report

4-27-2022

The Lean: Entertainment Brief

In Volume 1 of GroundTruth’s Entertainment Industry Lean, we unpack the audiences across key entertainment categories to identify overlap between event-goers and key marketing attributes such as brand preferences, frequently visited locations by event-goer audiences, and more.

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