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GroundTruth QSR Insights Spotlight

This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.

This summer, customers are looking to get outside of their home and treat themselves to favorites such as fast food hamburgers or iced coffee from coffee shops. The QSR Insights Spotlight takes a look at visits to over 30 top QSR brands from May to June 2022.

The QSR Insights Spotlight takes a look at visits to over 30 top QSR brands from May to June 2022.

Top insights we uncovered:

  • Popular QSR’s such as Jimmy John’s and Chick Fil A saw significant increases in foot traffic from May to June.
  • 47% of customers traveled 2-5 miles to get to their favorite fast food spots.
  • Patrons stayed close to home with 78% of QSR customers traveling less than 5 miles to eat at fast food restaurants.
  • Morning diners gravitated towards typical quick breakfast options such as coffee and doughnut shops. Evening diners were seen to visit gyms and, as a summer special, ice cream shops.

GroundTruth QSR Insights Spotlight

Our Insight Team’s findings showcase how location insights helps predict valuable customer trends, inform strategic business decisions, and provide insights into brand reach and growth opportunities. For more foot traffic stats and consumer trends, check out our latest Lean: Insights Reports to uplevel your marketing and branding strategies.

Nicole Genchur
Director of Marketing Research & Insights, GroundTruth

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