Cannes Lions 2018: Top Sessions and Soirées at Advertising's Biggest Festival
The Cannes Lions International Festival of Creativity continues to evolve each year. While some companies will make predictions in the weeks leading up to it—nothing is ever a guarantee at Cannes. There’s one thing we know for certain, though, the people who flock to the French Riviera want to stay connected throughout the week, and they want to make the most of their time onsite.
With an even shorter festival this year, GroundTruth was up to the challenge to create a solution that tackled both of these needs. As the official sponsor of the festival Wi-Fi, we provided a reliable connection to over 16,000 delegates and supported a Wi-Fi integration, which generated a real-time heat map with trending locations. Now that the festival has come and gone, we’re recapping the week in the French Riviera based off of our foot traffic analysis.
Heading to Cannes? Here’s What You Can Expect
This year’s Cannes Lions Festival is sure to be buzzing with lots of energy—thanks in part to the sunny weather […]READ
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel at the changes we’ve seen and make predictions for the […]READ
3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about […]READ