The Cannes Lions International Festival of Creativity continues to evolve each year. While some companies will make predictions in the weeks leading up to it—nothing is ever a guarantee at Cannes. There’s one thing we know for certain, though, the people who flock to the French Riviera want to stay connected throughout the week, and they want to make the most of their time onsite.
With an even shorter festival this year, GroundTruth was up to the challenge to create a solution that tackled both of these needs. As the official sponsor of the festival Wi-Fi, we provided a reliable connection to over 16,000 delegates and supported a Wi-Fi integration, which generated a real-time heat map with trending locations. Now that the festival has come and gone, we’re recapping the week in the French Riviera based off of our foot traffic analysis.