What Does the Reputation and Warped Tour Have in Common? Location Data Reveals the Answer.
Many of our favorite musicians hit the road this summer and fall with major concert tours and it got us thinking about some important questions. Are country music fans really starting to cross over or do they stick to their genre? Which musician’s fans were most likely to come out for the final Warped Tour? Did T Swift fans boycott Harry Styles? GroundTruth observed foot traffic to the biggest concert tours this year to test fan loyalty and look for unusual overlaps in audiences.
Heading to Cannes? Here’s What You Can Expect
This year’s Cannes Lions Festival is sure to be buzzing with lots of energy—thanks in part to the sunny weather […]READ
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel at the changes we’ve seen and make predictions for the […]READ
3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come to realize that much of the advertising industry’s ideas about […]READ