2024 Holiday Strategy Guide — Retail

Download GroundTruth's 2024 retail holiday strategy guide to learn how advertisers can capitalize on heightened consumer spending.

The weeks leading up to the holiday season are an opportune time for brands to begin advertising. With our playbook, you can leverage patterns from the 2023 festive season and utilize GroundTruth's targeting tactics to create a successful 2024 retail holiday marketing campaign.

We cover:

  • Holiday retail revelations and consumer trends
  • Recommended holiday strategies for the retail sector
  • Real business results from past campaigns

Read ahead for more!

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