2024 Holiday Strategy Guide — Valentine’s Day

This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!

GroundTruth’s media solutions target your customers based on where they go in the real world, so you can be confident that your campaigns will drive real business results.

If you’re wondering how best to reach Valentine’s Day shoppers in the moments that matter most, look no further. Leverage targeted, omnichannel strategies to reach celebrants in the weeks leading up to Valentine’s Day while building brand awareness, driving foot traffic, and maximizing media spend.

This strategy guide looks at:

  • Historical and projected Valentine’s Day trends
  • Insights into key Valentine’s Day audiences
  • Recommended Valentine’s Day targeting strategies

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