2024 Holiday Strategy Guide — Valentine’s Day
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
Retail
The Ultimate Guide to Geofencing
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Seasonal Marketing 101: The Official Guide
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.
4 Benefits of DOOH Advertising
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
Marketing Budget Blues? Discover How CPV Can Maximize Your ROI
Discover how CPV in marketing can maximize your ROI today with GroundTruth! Make the most of your marketing budget & get effective results. Learn more today!
GroundTruth at Summer Fancy Foods Show 2023
June 25, 2023 - June 27, 2023
2023 Holiday Strategy Guide – Retail
Download GroundTruth's holiday strategy guide, with a specific focus on retail strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
2023 Holiday Strategy Guide – CPG
Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
How To Make One Retailer’s Loss Your Brand’s Gain
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
The Lean: CPG Insights Brief
In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.