TV & Video’s 2023 & Beyond Mandate: Quality Over Quantity
GroundTruth is proud to sponsor MediaPost’s TV & Video Insider Summit from October 22 – 25 in Nashville, TN.
2023 has been another test-and-learn year for video advertisers and media buyers. With the economic instability, along with ever-expanding streaming channels, changing measurements, and growing programmatic and social media video alternatives, the TV and video landscape is continually changing.
And with all of these options, capturing consumer’s engagement is more challenging than ever. How are marketers breaking through the noise?
In case studies, discussion sessions, and MediaPost’s signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities.