GroundTruth CRO Delivers CTV Insights at AdWeek Commerceweek 2024

February 28 - 29, 2024

GroundTruth is a proud sponsor of AdWeek’s Commerceweek in New York on February 28 & 29. 

No matter what industry you’re in, when you get together with other professionals to discuss the future and what’s possible, something magical happens. That’s exactly what we experienced at Adweek’s CommerceWeek 2024Rosie O’Meara, GroundTruth’s CRO, sat down with Evan Moore, SVP, Commerce Partnerships at NBCUniversal and William Bradley, Adweek Editor, to discuss all things Connected TV (CTV), including why companies should invest right now. (Hint: undeniable ROAS).

If you weren’t able to make the event, we have the full conversation available for you now.


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A seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world.

Melding brand storytelling and sales has never been more important, and new technologies—looking at you, AI—enable that in dynamic new ways.

At Commerceweek, we’ll explore the internal skills, capabilities and investment necessary now to deliver the best brand commerce experiences across a digital ecosystem, as well as the role of creativity—in all of its definitions— in selling effectively and consistently, tapping into consumer and customer proclivities and priorities through powerful data analytics.

Hear from TV, media, technology and marketing leaders at the forefront of convergent TV transformation on how they’re leveraging agility, partnerships and experimentation to gear up for the next shift. The Convergent TV Summit is the best place to prepare for new trends and make industry connections that can help you stay a step ahead in the competitive space.

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