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MEDIA MENTION

Advertisers And Publishers Are Demanding Greater Data Accountability

Eddie Dingels, GroundTruth’s Chief Operating Officer, uncovers why accuracy has become more critical than ever for advertisers and publishers in their approach to consumer connection with brands.

As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Eddie Dingels, GroundTruth’s Chief Operating Officer shares why relationships across the ad tech spectrum now strongly depend on truth in data, specifically in location-based data.

 

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