Omnichannel activation
Amplify results across every screen
Understanding your audiences and selecting the right channels are essential for campaign success. GroundTruth's omnichannel approach ties together messaging across every screen — driving awareness, consideration, and conversions simultaneously.
WHY OMNICHANNEL
Relying on a single channel is no longer enough
Campaigns that run across more than one channel consistently yield stronger results as your message is amplified across the screens consumers use most.
01
Increase brand awareness
Repetition across various channels helps with brand recall. Leverage GroundTruth's suite of cross-channel options to reach a broader audience and enhance overall visibility.
02
Optimize campaign performance
Analyze data from all channels to understand how your campaigns work together in achieving your KPIs. One platform, unified reporting — so you can act on insights fast.
03
Engage your
customers
Different channels provide enhanced ways to interact with consumers at every stage of their journey — from awareness all the way to in-store visit and conversion.
Channel offerings
Every screen. One platform.
All measurable.
Six powerful channels — each built for a distinct role in the consumer journey, all managed and measured in one place.
On-the-go targeting
Reach consumers as they move in and out of their daily routines. Mobile is the cornerstone of GroundTruth's location-based targeting — connecting with shoppers during multiple touchpoints throughout their day.
Streaming household reach
Leverage content-level targeting to reach households with specific interests on smart TVs and streaming devices. Boost user experience with scannable GroundTruth QR codes linking directly to your landing page or CTA.
Physical world reach
Capture attention through DOOH inventory including Outdoor, Transit, Retail screens, and more. Premium programmatic inventory including 1M+ screens across the United States. Target by geo-location, venue type, or points of interest.
Radio & Podcasts
Influence consumers in their cars, at work, or at home over streaming radio and podcasts. Target by audience, location, music genre, podcast topics, and dayparting. A bite-size audio story makes ads memorable and impactful.
Home & work reach
Stay top of mind throughout the buyer's journey with reinforced messaging. Retarget and emphasize your message across multiple devices to influence consumers while at home or at work.
Household-level reach
Send large, full-color postcards directly to households across the US — powered by GroundTruth's first-party audiences built from real-world visitation patterns. The only offline channel grounded in location behavior data.
Full-Funnel Connectivity
Every channel has a job to do
GroundTruth channels are engineered to work together across the entire consumer journey — from first impression to final sale.
Digital Out-of-Home
- Brand Lift
- Awareness
- Physical world presence
Audio
- Awareness
- Listener Engagement
- Memorable storytelling
- Joint sales calls
CTV
- Impression & Reach
- Video Engagement
- QR-Driven action
Desktop
- Clicks
- Web Engagement
- Retargeting
Mobile
- In-store Visits
- Sales & Conversions
- Location-based Action
All channels measurable via True Visits & True Engagement, from campaign
setup through reporting in one easy-to-use platform.
REAL results
What omnichannel looks like in the real world
30% Sales Lift
Layered Audio ads onto an existing Mobile and CTV strategy to maximize audience frequency and drive measurable grocery conversions.
89% Incremental Visits
Deployed a strategic mix of Mobile and Audio ads to capture high-intent specialty shoppers and boost local store foot traffic.
7.5k+ Tourist Visits
Reached live event attendees with on-premise Mobile ads, then retargeted them via CTV to convert sports fans into tourists.
