The Lean: Restaurant/QSR Brief
Between professional careers and personal lives, we understand that there is very little time left to read drawn-out whitepapers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales.
In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.” Specifically, we compare the peaks and valleys of this past year with recent visitation trends to understand where the opportunities are for QSRs and restaurants in Q2.
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