New & Announcements

Analysis: How apps and better ads can save the market. This week, Samsung followed Apple’s footsteps down the ad-blocking route, in a sign that device-makers are seeing an ad-free mobile experience as a differentiator. Samsung’s default browser on its mobile…

A report from xAd states that mobile devices are increasingly taking over the consumer purchasing journey. The ‘Mobile Path to Purchase’ study found that 33% of retail purchase journeys solely involved use of a mobile device.The data also revealed that…

The New Year is now upon us, and we’re continuing our daily predictions pieces from industry experts on the trends they expect to see in the next 12 months. Today, xAd‘s Theo Theodorou explains why he believes 2016 will see…