NEW YORK, January 30, 2019 – GroundTruth, the leading location platform for driving visits, today announced strong business momentum as it continues to grow adoption of its self-serve advertising platform, Ads Manager. In 2018, there were 1500+ active businesses using Ads Manager and 500+ agencies and small-to-midsized businesses spending daily on the platform. Platform revenue doubled in the second half of 2018 and GroundTruth anticipates a 6X YoY growth in Q1 2019 as the company begins expanding the platform directly into enterprise businesses including iHeartMedia and OUTFRONT Media.
“Marketers see location data as unlocking the new KPI of in-store visits,” said Sunil Kumar, GroundTruth CEO. “In the last year, we’ve focused on improving and scaling our capabilities to becoming the most efficient platform in driving offline performance. Our goal is to make location easily accessible to all and to drive store visits for our clients. As we enter our 10th year in business, I’m extremely proud of the product we’re building and the direction we’re heading.”
“As long-standing partners of GroundTruth’s, we understand the complementary value that mobile location marketing adds to OOH advertising,” said Andy Sriubas, Chief Commercial Officer at OUTFRONT Media. “We are excited for GroundTruth’s next generation Ads Manager platform as it will drive client campaign integrations with efficiency and even more intelligence.”
Jonathan Faulkner, SVP, Digital, Markets Group at iHeartMedia added: “Easy access to GroundTruth’s platform will give us greater control in managing our location-based mobile campaigns. On top of that, GroundTruth has introduced new buying models for driving brick-and-mortar visits, which sets their platform apart from others.”
For small-to-midsize businesses, Ads Manager continues to show strong results. Derek Walls, a digital media consultant for popular Georgia chain, Willy’s Mexicana Grill commented: “GroundTruth allows brands to easily quantify offline conversions by tracking physical location visits after a user views a mobile ad. Our strategy to drive restaurant visits resulted in a 12:1 return on ad spend, with a cost per visit averaging less than a dollar. Ads Manager provides incremental revenue that we wouldn’t have otherwise been able to attribute, and it’s a flexible solution that allows brands to combine location data with intuitive targeting mechanisms quickly and efficiently. This is increasingly important when adapting to evolving business needs or abrupt changes in strategy.”
This announcement follows news of GroundTruth’s Preferred Partner Program, a network of 20+ marketing partners that are certified as experts in their location platform and have demonstrated success in driving offline visitation and performance for their clients.
GroundTruth is the leading location platform for driving visits. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com
Sunshine Sachs on behalf of GroundTruth