Self-Serve platform

Drive Website and In-Store Visits with Location-Based Ads

GroundTruth Ads Manager is an easy-to-use, self-serve mobile ad platform. We help you understand and reach your audiences to drive real business results. Boost brand awareness, drive online and in-store visits, and increase sales.

Learn How GroundTruth Ads Manager Works

Where people go in the real world is the truest indicator of a purchaser's intent. Think about it, the places you visit throughout the day say a lot more about your preferences and who you are than, say, a Google search or a social media "like".

Award Winning Platform:

Learn How We Can Help You or Your Clients

Regardless of your industry, we can help you achieve your goals.

Ad Agency

Auto

CPG

Medical & Healthcare

Retail

QSR/Restaurant

Real Estate

Services

Travel & Tourism

Targeting Tactics that Drive Results for Your Clients

Powerful and unique audience segments and targeting options to run
performance-based campaigns in GroundTruth Ads Manager.

Location Targeting

Reach People Based on Where They Are

Connect with audiences within or nearby your brand’s locations, or based on a specified geographic area such as state, city, or zip. Learn about Location Marketing.

Reach People Based on Where They’ve Been

Target custom audiences based on users who have visited a specific location category or based on real-world visitation patterns that indicate specific behavioral groups (e.g. sports enthusiasts, contractors, etc.). Learn about Audience Targeting.

Cross-Device Targeting

Reach Users on Mobile, Desktop, or Connected TV (CTV)

Amplify your message by targeting the same audeinces across multiple devices, or pick and choose the mediums that are right for you. Learn about Location Marketing.

Re-target the Same Audiences on Other Devices

Retarget an audience who you know has seen an ad impression within the same campaign flight or during later campaigns in order to build loyalty with consumers who have seen your ads. Watch Video to Learn More.

On Premise Targeting

Curbside Pick-Up Audience (CPG/Retail)

Tailor your message to the curbside pick-up shopper and reach a new key audience. Learn how it works.

Real Estate - Open House 90-Day Targeting (Multiple Listing Service)

Reach audiences based on their historical behavior if they visited an open house in the last 90 days.

Unique Targeting Solutions

Neighborhood

Reach consumers in the areas that see higher visitation from a specific store or audience.

Weather Triggering

Tailor your ad creative based on current and forecasted weather conditions.

Residential Targeting

Tap into your existing first-party data, i.e. mailing list or CRM data, to build custom audiences that can be retargeted digitally with GroundTruth’s other media products solutions.

In Good Company

Trusted by Brands, Agencies, Media Companies, Small Business, and Non-Profits.

Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.

Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places.

We have known GroundTruth for years and were happy when they reached out to us about working together to help drive potential shoppers into select Goodwill retail locations. Mobile and location targeting were not new to the “Bring Good Home” campaign, but the opportunity to make real-time optimizations on the Ads Manager platform was a big win. It was great to be able to hone in on specific types and locations of shoppers and help Goodwill drive impact in Indiana.

GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.

As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.

Drive real business results with our advertising platform and get a $500 credit to kickstart your campaign.

Frequently Asked Questions

What is GroundTruth’s self-serve advertising platform?

GroundTruth’s self-serve platform, Ads Manager, allows advertisers to launch, manage, and optimize location-based advertising campaigns on their own. The platform is designed to drive real business results, like in-store visits, using real-world behavior and performance-based measurement.

Who is the self-serve platform designed for?

The self-serve platform is built for a wide range of advertisers including agencies, retail brands, automotive, healthcare, real estate, QSRs, and service-based businesses. It supports both individual advertisers and teams managing campaigns for clients.

What types of targeting are available in the self-serve platform?

Advertisers can use targeting tactics such as location targeting, cross-device targeting, on-premise targeting, and unique targeting solutions like neighborhood, weather, and behavioral targeting. These options help reach audiences based on where they are and how they behave in the real world.

Are there requirements to run campaigns on the self-serve platform?

There is no contract required and no minimum spend required to get started. Advertisers can launch campaigns quickly and scale budgets based on performance and business needs.

What results can advertisers measure using the self-serve platform?

The platform provides real-time reporting and measurement tied to real-world outcomes such as in-store visits as well as web conversions. This allows advertisers to understand campaign impact and optimize based on performance rather than impressions alone.