All Components

“Morrison and GroundTruth immediately understood our goals and found innovative ways to get our audiences into Hooters restaurants at game time. The CTV and mobile campaign delivered incredible results. On top of that, GroundTruth provided compelling audience insights that will contribute to the continued success of future campaigns.”

“Our partnership with GroundTruth provides an opportunity to enhance our new store marketing strategy. Their technology gives us the ability to leverage leading location data to assist us in reaching high-potential customers, at the right time and in the right place, boosting our awareness in the local market and driving foot traffic to our new stores.”

“Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.”

“Groundtruth was a great partner to launch one of Yachak’s first national media campaigns. Between their ability to target hyper customized audiences and leverage precise location targeting, we were able to drive brand awareness and store visits to key retailers within our network.”