audience based direct mail
Direct Mail Powered by Real-World Behavior
Eliminate wasted Direct Mail dollars by targeting location-based audiences versus an entire postal route.
Use Audience-Based Direct Mail (ABDM) to Identify and Engage
with Customers Seen at Locations of Interest
Target precise audiences based on past visitation and interest.
Retarget an existing audience to amplify your message and push them further down the conversion funnel.
Reach audiences who are most likely to make a purchase
How it works
Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:
Build Your Audience
Build an audience of consumers based on what they do in the real world.
We match your audience to home addresses and deliver the postcards
We match your audience to home addresses, and print, postage, and deliver postcards to your audience.
Creative
We offer one standard postcard unit (8.75” x 6.5”) on heavyweight 14 pt paper stock with a semi-gloss coating on the front and a matte finish on the back.
Need Creative Help? Our team can help you build your Direct Mail creative.
Add a GroundTruth QR Code to get the most out of your direct mail campaign!
- Highly customizable, next-generation QR codes with ultra-fast scanning
- Provide an action-based engagement point
- Build your own 1st party data from captured QR scans
- Full closed-loop measuring capabilities
Estimate the Reach and Cost of your Direct Mail Campaign
$Please enter the budget value in numbers.
Start Running Audience-Based Direct Mail Campaigns Now
Frequently Asked Questions
What is audience-based direct mail advertising?
Audience-based direct mail uses real-world location and visitation data to identify specific households and deliver mail only to people who have shown interest in certain locations or behaviors, rather than sending mail to an entire postal route.
How does GroundTruth build audiences for direct mail campaigns?
GroundTruth builds audiences based on past visitation and real-world behavior, allowing advertisers to target people who have been to specific locations or locations of interest and are more likely to convert.
How does the direct mail process work from targeting to delivery?
Audiences are first created using location-based data, then matched to home addresses. GroundTruth manages printing, postage, and delivery to ensure postcards reach the intended households.
How is performance measured for audience-based direct mail campaigns?
Performance can be measured through engagement such as QR code scans, first-party data capture, and closed-loop measurement that connects mail exposure to real-world actions and conversions.