Reshaping 2024’s Expanding Television Landscape
GroundTruth is proud to sponsor MediaPost’s TV & Video Insider Summit
from March 17 – 20, 2024 in Scottsdale, AZ
Streaming TV is taking center stage in 2024. Innovative technologies, changing viewing habits, hyper-targeting capabilities, flexibility…all make investing in CTV/OTT a no brainer for advertisers. Consumers are also taking more control over their media consumption. Money conscious viewers prefer watching ad-supported options; prompting streaming giants like Netflix and Disney+ to launch their own ad-funded plans. As a result, the TV landscape is fragmenting further, with measurement even more complex.
In case studies, discussion sessions, and MediaPost’s signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities.
Are You Really Measuring the Performance of Your Campaigns?
Jeff Porell, Managing Director for the West at GroundTruth, will be discussing how CTV has the broad reach of linear with the benefit of measurable performance — but only if you team up with the right partner! GroundTruth will dive into the opportunities that CTV provides to marketers while examining how to maximize return on ad spend with targeted media combined with measurable results.