GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back

In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.

Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts

As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.

New Store Openings Aren’t Grand Without Location Data

Retailers don’t have it easy. They continue to face pressure from players in the e-commerce space while simultaneously battling the […]

Leverage Location to Help Your Customers Say “I Do!” This Engagement Season

Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day

It’s officially spring, and with the warmer weather and sunny days comes Mother’s Day and Fathers’ Day — two holidays […]

Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring

With our broken New Year’s resolutions now in the past, springtime provides an opportunity for everyone to start anew. It […]

Location and Marketing: A Love Story

This year, roughly half of adults in the U.S. still plan on celebrating Valentine’s Day, according to the National Retail […]

Why the Super Bowl is a Sales Opportunity for Your Retail Store

Spice up the hot wings and buy some new fan gear: It’s almost time for Super Bowl LIII, and that […]