Report

10-12-2021

The Lean: Auto Insights Brief

In GroundTruth’s latest Lean: Auto Insights Brief, we analyze foot traffic trends across economy and luxury auto brands, including key car buying demographics.

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Strategy Guide

10-6-2021

2021 Holiday Strategy Guide Retail

Download GroundTruth’s latest holiday strategy guide to understand last year’s trends, uncover this year’s predictions, and explore key tactics to drive sales and visits.

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Infographic

6-16-2021

Summer Essentials

Key visitation trends Memorial Day Weekend 2021.

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Case Study

5-20-2021

No Kid Hungry

How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.

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Strategy Guide

5-18-2021

2021 Retail Playbook – Insights & Strategies to Boost In-Store Sales

This retail playbook features the latest retail insights to help create an effective marketing strategy this season.

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Blog

3-11-2021

Cracking Consumer Trends this Easter

Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick’s Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect […]

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Strategy Guide

3-1-2021

CPG Shopper Marketing Playbook

Reaching the right shopper requires a balance of impactful messaging, intentional timing, and intriguing creative.

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Blog

2-16-2021

Geofencing – The Ultimate Guide For 2021

See how geofencing can boost foot traffic, increase acquisition and retention, and help you better understand how customers behave in the physical world.

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Blog

1-27-2021

2021 State of the Market: Key Industry & Consumer Trends

2020 Consumer Trends That Will Continue to Impact Brands in the New Year.

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Strategy Guide

12-7-2020

Navigate New Year Resolutions with Innovative Marketing Solutions

The Ultimate New Year Strategy Guide for 2021

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