Over half of U.S. consumers regularly follow the NFL during the regular season. A part of the magic of game days is the food and camaraderie tied to raucously tailgating at stadiums, or “homegating” from the comfort of home. With over 300 games in a season and die hard fans looking to cheer on their teams, football season could translate to major yardage for your home team.
Key learnings include:
- Recommended Audiences to target with tailgate-specific messaging and offers
- Top locations and time of day for tailgating stock-up
- Key location-based tactics to leverage when targeting tailgate and “homegate” audiences
We’re excited to share that the report is available for download via the link below.
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