Over half of U.S. consumers regularly follow the NFL during the regular season. A part of the magic of game days is the food and camaraderie tied to raucously tailgating at stadiums, or “homegating” from the comfort of home. With over 300 games in a season and die hard fans looking to cheer on their teams, football season could translate to major yardage for your home team.

Key learnings include:

• Recommended Audiences to target with tailgate-specific messaging and offers
• Top locations and time of day for tailgating stock-up
• Key location-based tactics to leverage when targeting tailgate and “homegate” audiences

We’re excited to share that the report is available for download via the link below.