CTV & OTT
Drive Real Business Results
with CTV Ads
GroundTruth’s CTV delivers real business results like foot traffic, sales and ROAS, plus all the things you love about traditional TV advertising like reach and frequency.
Introducing Performance in your TV Media Strategy
Premium Publisher ContentNon-skippable AdsLocation-based TargetingWeather TriggeringBehavior TargetingTurnkey CreativeMultichannel ExtensionContent & Genre TargetingCreative OverlaysDemographic TargetingROASReach and FrequencyFoot-traffic AttributionApp, Network, & Channel ReportingSales LiftDrive results that matter to you
Foot Traffic, Web Visits, and Sales Attribution
With our proprietary attribution model, you can measure actions like web visits, online conversions, or even real-world store visits or sales post-ad impression.
Real-time Reporting, Real-time Optimization
Know when and where your ads were shown, video completion rate, frequency, and what is driving the best performance for your campaign.
CTV Packages Built Around Choice
Essentials
overview
Reach your audience at scale across a wide variety of streaming environments
Reach
1500+ Audiences
to choose from
500+ streaming apps
to reach that target audience
Benefit
Wide audience exposure and cost effective reach
recommended for
Advertisers who value maximum reach and visibility across diverse content channels
top networks
overview
Deliver your ads on top leading networks, prioritizing content as context
Reach
40+ premium high-viewership streaming apps platforms like Hulu, The CW, and CBS
Benefit
Perfect balance between reach and content quality
recommended for
Brands prioritizing visibility on popular networks for enhanced brand perception
live sports
overview
Be front and center with your ads served during live sports and sport-related content
Reach
Premium sports networks including FUBOTV, FOX Sports, TNT, MLB, and ESPN
Benefit
Real-time engagement with fans in premium, live sports environments
recommended for
Brands looking to build loyalty with passionate sports fans during sports’ most meaningful moments
Essentials
top networks
live sports
overview
Reach your audience at scale across a wide variety of streaming environments
Deliver your ads on top leading networks, prioritizing content as context
Be front and center with your ads served during live sports and sport-related content
Reach
1500+ Audiences
to choose from
500+ streaming apps
to reach that target audience
40+ premium high-viewership streaming apps platforms like Hulu, The CW, and CBS
Premium sports networks including FUBOTV, FOX Sports, TNT, MLB, and ESPN
Benefit
Wide audience exposure and cost effective reach
Perfect balance between reach and content quality
Real-time engagement with fans in premium, live sports environments
recommended for
Advertisers who value maximum reach and visibility across diverse content channels
recommended for
Brands prioritizing visibility on popular networks for enhanced brand perception
recommended for
Brands looking to build loyalty with passionate sports fans during sports’ most meaningful moments
Trusted by Brands and Agencies like yours to Drive
Real Business Results with CTV
4 Reasons why you Should Try GroundTruth + CTV
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GroundTruth + CTV
The formula for real business results.
Frequently Asked Questions
How does CTV and OTT advertising with GroundTruth differ from traditional TV advertising?
CTV and OTT advertising allows brands to deliver ads through streaming apps and connected TV environments while maintaining digital-style targeting and measurement. Unlike traditional TV, these campaigns can be optimized using audience, location, behavioral, and contextual data, with performance tied back to real business outcomes.
What types of targeting and measurement are available for CTV and OTT campaigns?
CTV and OTT campaigns support targeting options such as location-based targeting, behavioral and demographic targeting, content and genre targeting, and weather-based triggers. Measurement includes reach and frequency, foot traffic attribution, sales lift, and real-time reporting across apps, networks, and channels.
How do GroundTruth’s CTV packages support different campaign goals?
CTV packages are structured to support a range of objectives, from broad reach and awareness to premium content alignment and live sports engagement. Advertisers can choose packages based on inventory quality, audience scale, and performance needs while maintaining control over exposure and efficiency.