GroundTruth is a media platform that drives in-store visits and other real business results.
Media that drives visits and other real business results
We have unique data, proprietary technology, and serve media across key marketing channels with measurable attribution toward your KPIs.
Let’s break down how we help marketers leverage real-world behavior to drive real business results.
Audience Targeting
Reach audiences based on past behaviors, purchase data, demographic data, and more.
Innovative technology starts with the best talent.
How We Do It
Our proprietary Blueprints technology maps the real world virtually with exceptional accuracy and precision, allowing us to:
- Build Audiences
- Target Audiences in Real Time
- Measure Visits
Location-based Audience Targeting
With Location-based Audience Targeting you can target potential customer audiences based on their real-time location and location history. This includes your own location and your competitor’s locations.
Behavior-based Audience Targeting
Behavioral-based Audience Targeting combines visitation behaviors with demographic information to build sophisticated audience profiles. This data can be used to target potential customer audiences based on brand preferences, lifestyle, and interests.
Our partnership with GroundTruth was an effective tool in raising awareness and driving store visits and sales for Honey Dew’s Holiday gift card campaign. GroundTruth’s precise targeting of key audience segments within our core geographic areas, down to the zip code level, ensured that we maximized ad spend and delivered quantifiable results.
Dana Briggeman
Senior Media Strategist, Mediaworks
