GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. Brands can buy and manage all of GroundTruth’s advertising products through a self-serve platform, reaching consumers based on where they’ve been and based on precise weather conditions. Brands can then leverage the data that their campaigns generate to produce foot traffic insights and consumer behavior trends. GroundTruth has worked with brands like Athleta, Toyota, and the American Red Cross.
