Ace your back-to-school marketing with location data

The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, when and where it matters most. With location insights, you can capitalize on this multi-billion dollar retail opportunity. Here’s how.

Next to the winter holidays, back-to-school is the largest shopping event in the U.S. Last year, total back-to-school spending was expected to reach $83.6 billion, the highest it’s been in half a decade.

Several new back-to-school shopping trends have emerged in recent years, including the fact that consumers no longer cram their shopping into the days leading up to the new school year. According to the National Retail Federation (NRF), last year about 3 in 10 consumers planned to start shopping at least two months before school began — an increase of 22% over 2016.

Read the full article on Retail Dive.