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MEDIA MENTION

Don't Wait to Winterize Your Advertising Strategy

Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.

How often do marketers consider how weather conditions impact the performance of their advertising campaigns? Tom Donoghue, VP of CTV and OTT at GroundTruth, explores the importance of optimizing advertising strategies to align with seasonal weather changes.

 

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