NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President of North America Sales, Jeff Hackett.
Eric Hadley brings more than 20 years of marketing and sales leadership experience to GroundTruth. As a 15-year veteran of Microsoft, he has a deep understanding on how to grow emerging tech companies and has helped position key brands including The Weather Channel, Pinterest, and Outbrain for strong success. Most recently, he served as president of creative agency, Mission. Hadley has also received industry-wide recognition as an American Advertising Federation Hall of Achievement winner and Ad Age Media Maven.
In this role, he will lead GroundTruth’s global marketing strategy, including communications, insights, and demand generation, in order to position the company for its next phase of growth. Hadley replaces former CMO, Monica Ho.
Previously with AdColony and comScore, Inc., Jeff Hackett will drive the sales organization’s growth across key agencies and brand categories, including Retail, Restaurant, Auto, and CPG. With an impressive track record growing media and mobile tech companies with brands including Bayer, L’Oréal, Mercedes-Benz, and Reckitt Benckiser Group while at Interpublic Group of Companies (IPG), Hackett will continue to strengthen the company’s expansion into new markets.
Both Hadley and Hackett will report into GroundTruth President Serge Matta and will be headquartered in New York with global reach.
“Eric has mastered the art and science of marketing backed by data to develop big ideas and long-lasting partnerships for household brands,” said Serge Matta, President, GroundTruth. His knack for understanding consumer behavior is a skill that will continue to solidify our stance that location is the greatest source of intent. Jeff also joins GroundTruth at a pivotal time for our sales force as we continue to push forward into new vertical categories. Together, the two new executives bring immense experience that will accelerate and guide GroundTruth into 2018 and beyond.”