Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G network, stores in a mall could pinpoint customers’ location, even while they are offline, through constant pinging in the network.
Why it matters: Matta predicts that 5G could push shoppers into stores by using their offline behaviors, which could help spark a rebound in retail.