GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

LOS ANGELES, CA – August 14, 2025 — MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry, today announced that GroundTruth, the advertising platform known for driving in-store visits and other real business results, has been selected as winner of the “Best Geolocation Platform” award in the 8th annual MarTech Breakthrough Awards program.

GroundTruth’s breakthrough advertising platform allows brands and agencies to harness real-world behavior to drive business results, such as foot traffic, in-store visits, incremental sales, and check growth. GroundTruth Ads Manager provides advanced, hyper-precise audience targeting, allowing marketing teams of all sizes to quickly launch media campaigns across channels like CTV, Digital Audio and Podcasts, Mobile, Desktop, or Digital Out-of-Home with no minimum spend required.

GroundTruth’s Blueprints Technology is the foundation of the company’s ability to create and reach unique audience segments. 4.8M+ locations are mapped, allowing advertisers to both target precise geographical areas and measure how consumers respond to advertising campaigns, including if they physically showed up at a location. Blueprinted location categories include Amusement Parks, Baseball Stadiums, Music Festivals, Car Dealerships, Supermarkets, and more.

Additionally, GroundTruth Ads Manager is an easy-to-use, self-serve ad platform that helps boost brand awareness, drive website and in-store visits, and increase sales. The platform empowers marketers to better understand and reach their audiences with flexible, simple multichannel advertising. With GroundTruth, businesses can deliver their ads to the right audience across multiple touchpoints, then attribute sales and in-store visits directly back to the individual channel and ad that ultimately drove the result.

“Our platform begins and ends with helping advertisers achieve real business results. That means location and behavior targeting to reach any audience, confidence that every store visit can be verified, and data to prove when their approach works,” said Rosie O’Meara, CEO of GroundTruth. “Thank you to MarTech Breakthrough for recognizing our advertising platform as we continue to build new ways to drive foot traffic, sales lift, check growth, and other real business results.”

The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

“GroundTruth’s ability to measure real business results is its key differentiator. In today’s economy, results attribution and proving the impact of every ad dollar spent are crucial,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Today’s marketers need ad solutions that perform and ways to prove that performance. GroundTruth Ads Manager allows brands to develop, execute, and prove the results of their high-performing marketing strategies. We extend our sincere congratulations to the entire GroundTruth team for taking home a well-deserved 2025 MarTech Breakthrough Award.”
About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

About GroundTruth

GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com.