How Mom-and-Pop Shops Can Attract Customers Year Long, Not Just on Small Business Saturday

The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just survived. Black Friday and Cyber Monday are some of the better known days; in comparison, little is reported about Small Business Saturday. While it may not be as familiar as its counterparts, Small Business Saturday has become a major driver of wealth for the local economy nationwide and a gift for the small institutions that make our towns and cities unique.

Read the article on Street Fight.