Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. I can’t list the number of times I thought that I had lost a favorite shirt or sweater, ready to purchase a replacement, only to have it turn up on my annual spring cleaning session.
I think the same methodical approach that many take with their spring cleaning can also be applied to your marketing strategy. How many of us have put together our annual marketing plan and then found that we’ve had to pivot in late Q1 or early Q2 as the year unfolds? It’s a natural step in the process, but instead of being seen a tiresome redirect, it can also be seen as an opportunity to refresh and re-engage.