The I-COM award winners were announced on April 10, during one of the most anticipated parts of the I-COM Global Summit 2018: the I-COM Gala Awards Dinner. The 9th edition of the world’s leading marketing data & measurement strategy event is being held in San Sebastian, Spain, gathering the brightest of the Smart Data Elite to discuss and network under the theme of ‘The Reality Disruption Field’.
From the application of data science in the real world to its use in the promotion of social good, the summit’s attendees have been engaged in highly productive sessions and debates about the current state and future trends of the marketing data industry.
“Last night was a fantastic win for not just our team but the whole of IBM. We are lucky at IBM to come from a culture of data testing and optimization, whilst here at I-COM, we are surrounded by the world’s leading authorities on marketing analytics data and data science. I am not only delighted by the IBM win for our data visualization and data creativity work but am also proud at the contribution that IBM and our agency partners made to so many of the outstanding presentations that were finalists and winners in the awards”, said Andrew Douglas, VP Data Analytics & Data Driven Strategy CHQ, IBM, USA.”Intel and Lufthansa were the sponsors of the 2018 challenges.