The holiday season is always a crucial time of year for small business retailers. With the added financial strain of the pandemic, it’s more important than ever that business owners think creatively to maximize sales while keeping shoppers and employees safe. If you have a small brick-and-mortar shop, you’ll likely face fluctuating in-store traffic and unpredictable consumer demand. The key to a profitable holiday season is, at least in part, how well you prepare for and respond to these challenges. This article highlights recommended tactics and channels to maximize your marketing spend this season
