In this report brought to you by Olo, we discuss the benefits of mobile marketing, such as being able to more effectively target smartphone-centric customers; leverage CRM and data analytics technology to provide location-based personalized offers; and generate increased loyalty through mobile rewards that can be redeemed at the point of sale. It also profiles key mobile marketing and payment platform providers and includes case studies of successful restaurant mobile marketing implementations.

Download the entire report featuring xAd on QSR Web.