Want to Know Where Cannes Attendees Actually Spent Time This Year? Hint: Branded Beaches

It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have to ask people from your company who attended for some of those answers, but GroundTruth, the festival’s Wi-Fi provider, can give you a peek into where attendees actually spent time.

Read the full article in Adweek.