What Brick-And-Mortar Retailers Can Learn From WeWork And Other Co-Working Spaces
The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative work style. Co-working has gone from being a novelty to the new normal, with more than 4,000 coworking spaces across the country used by close to 1.2 million Americans in 2017.
This evolution in how we choose to work has also influenced the way we shop. In fact, we’re seeing the lines between coworking and retail start to blur — and that has positive implications for brick-and-mortar stores.