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Why the CMO and the CTO are destined to rule the future of brand marketing together

The once unlikely duo is actually better positioned than any other types of executives to lead companies into the future.

Ten years ago, chief marketing officers and chief technology officers didn’t have much to say to one another. One was viewed as a head-in-the-clouds dreamer and the other, a reclusive nerd. Oh, how things have changed.

We’ve since witnessed a series of interconnected revolutions in internet, mobile, media, cloud infrastructure, security, and consumer buying behaviors that have rearranged the corporate landscape.

Now, chief marketing officers spend a greater percentage of their budget on tech than chief technology officers do, and are lauded for being data-driven. Today’s chief technology officers, meanwhile, are praised for their business-acumen, ability to innovate, and, don’t spit out your coffee — creativity.

In fact, it’s become evident that the once unlikely duo is actually better positioned than any other types of executives to lead companies into the future. And the exciting thing is, they’ll do it together.

Read the full article on The Drum.