Blueprint Technology

With Blueprints, GroundTruth offers customers a precise way to tie real business results, like foot traffic, to their marketing efforts.

GroundTruth’s Blueprint Technology

Blueprints are the foundation of GroundTruth’s ability to create and reach unique audience segments based on real-world behaviors that can be reached across multiple media channels.

4.8M+

Locations Mapped

GroundTruth offers companies insight into the real-world behaviors they need to build more precise audience segments and attribution to real business results. 

Blueprint Categories:

Amusement Parks
Baseball Stadiums
QSR Drive-Thrus
Music Festivals
Movie Theaters
Car Dealerships
Shopping Malls
Supermarkets

Blueprints make it possible to measure how consumers respond to advertising campaigns, including if they physically showed up to a location, to understand the real business results generated by a brand's advertising.

How Does Blueprinting Work with GroundTruth?

Blueprinting with GroundTruth is unique. First it’s important to understand how it works.
Blueprints consist of three layers: 

Retail Block

The third layer includes the Retail Block, which includes the surrounding business area of a location. 

On-Lot

The second layer is called On-Lot, which extends the in-store boundaries to also include the parking lot surrounding the business. 

In-Store

The first layer of a Blueprint is called In-Store, which maps to the walls of the business. 

The GroundTruth Blueprint Advantage

The multiple polygon layers are proprietary to GroundTruth and are not available through any other competitor.

When customers enter the boundaries of a Blueprinted area, GroundTruth uses MAIDs and other identifying signals to track who enters a location after seeing an ad.

How Advertisers Use Blueprints

Advertisers use Blueprints in a variety of ways depending on their specific goals. 

Build precise audience segments based on real-world behavior.

Target audiences in real-time when they’re within the boundaries of Blueprinted location.

Attribute real business results to campaigns.

See the difference Blueprints make for your real business results. Schedule a demo today.

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Frequently Asked Questions

Blueprints is GroundTruth’s proprietary location-mapping approach that defines the real footprint of a location,  enabling campaigns to target and measure visits with significantly more accuracy than a simple radius.
A visit is recorded when an eligible location signal from a mobile device falls within the mapped boundaries of a Blueprinted location, ensuring that foot-traffic reports focus on actual visits, instead of people passing by or people who were merely nearby.

Blueprints tightens both targeting and measurement by connecting media exposure to real-world visitation behavior, so marketers can optimize toward outcomes like store visits rather than relying only on clicks or impressions.