CPG
Reach Shoppers. Get Eyes on Your Products.
Drive Real Business Results.
Boost brand awareness
Steal share of market from your competition
Measure the impact of your marketing dollars on sales lift
Support Top Sales-Driving Strategies
Tap into our suite of ad solutions to drive awareness, traffic, and sales for your products.
In-stock targeting
Dynamically serve your ads and drive shoppers to stores with stock, or boost your brand’s presence when competitor products are out-of-stock.
Steal market share
Target shoppers based on previous shopping behavior to gain market share for your CPG brands.
Measurable results
Gauge the impact of your marketing dollars with sales lift measurement.
Unique audiences
Select from thousands of our off-the-shelf audiences or create your own based on past visitation to key brands or categories.
Guaranteed ROAS
Only pay when targeted shoppers add your products to their carts.
GroundTruth Makes It Easy to Connect with your Audiences at Multiple Touch Points…
From their couch to their desk and even on-the-go, all through a single platform.
Reach high-intent customers with display or social ads on their computers, mobile or tablets, or Connected TV devices.
Acrosss Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Blacklists, Monitoring and Blocking Tags to Manage Brand Safety
Drive Real Business Results
A CPG household brand partnered with GroundTruth to drive shoppers to Costco to buy their much-loved cleaning product.
By targeting shoppers of household cleaning products, shoppers who were in and around Costco stores, as well as Costco Loyalists.
802k visits driven to Walmart stores with products in stock for grocery pick-up or in-store shopping.
GroundTruth leveraged in-stock targeting to connect shoppers with CPG products in high demand.
Want to discover more strategies to drive shoppers into your stores? Contact Us
Measure the Results that Matter to Your Business
GroundTruth’s performance-oriented approach ensures that you will exceed all campaign KPl’s with high performing, audience targeting solutions based in real-world behavior.
Unlike other media companies, measurement capabilities go beyond reach and clicks. We measure the direct impact of your ads on sales lift.
Work with us on your terms
How to get started.
Hands-free
We can manage your campaign from beginning to end, including creative services. All we need are your objectives and we can set up your campaign for maximum impact.
Hands-on
Prefer to be hands on keyboard and run campaigns on your own? Our self-serve platform, Ads Manager, makes it easy to set up, optimize, and measure your media campaigns.
Handshake
For potential partners who have a core media offering, GroundTruth can supplement their capabilities by tapping into our solutions to amplify their reach through.
Questions? Contact Us
The difference is in our data
GroundTruth is the first and only ad tech provider to receive MRC accreditation across place, location, and visitation data.