The 2024 cycle is going to be the costliest yet – projected to top $10 billion across all media. But many candidates and PACs have already poured hundreds of millions into TV, CTV, radio, digital, messaging and print efforts to no apparent effect. As MediaPost hosts its annual gathering of the political marketing pros to discuss their allocation plans and creative strategies for 2024, the most pressing question is, does media money even matter anymore? And where?
Will you be in Washington, DC? We look forward to discussing how GroundTruth’s solutions can drive results for your business.