GroundTruth will be on-location at Destinations Florida Marketing Summit from May 31 to June 2 in Kissimee, FL.
Cynthia Serrano, Strategic Account Executive, will be presenting on the educational stage – Destination ROI: How to Drive Measurable Performance With Audience-Driven Strategies. As experts in turning real-world behavior into marketing that delivers real business results, GroundTruth will provide a session with a heavy emphasis on the power of insights to shape an impactful and measurable marketing campaign for your DMO. Real-world behaviors can range from physical visitation to points of interest to behavioral patterns to purchases. In this session, we’ll dive into the types of audience data and insights available and how to leverage them to build more efficient and effective marketing campaigns.
