GroundTruth was on-location at Advertising Week New York 2022 – celebrating the Confluence of Culture, Commerce & Creativity!
Our CMO, Brandon Rohten took the stage to discuss the positive progression of Addressability. Watch a recap of our informative session below.
Addressability Isn’t Going Away, It’s Just Evolving
Addressability, the systems, and technologies that make it possible for brands to activate personalized digital ad experiences and measure the business impact is having a transformational moment. The loss of mobile identifiers challenges marketers in creating personalized advertising experiences and meaningful consumer connections.
The digital advertising ecosystem is responding with resolve towards innovation and collaboration. By embracing advanced technologies that build trust, new industry initiatives such as privacy-based clean rooms, concepts like differential privacy, and on-device computation create a new path toward differentiated privacy-focused alternatives.
A Glimpse Into the Future of Audience Targeting: In this session, GroundTruth will unveil its On-Device technology, an audience-building solution that moves beyond traditional ID-based digital advertising. On-Device was developed to address scale and reach challenges in this evolving advertising ecosystem.