GroundTruth Speaking at Media Ad Sales Summit

November 8, 2023 - November 10, 2023

GroundTruth will be attending the Annual Media Ad Sales Summit – an industry-wide event focused on all things media and technology that impact advertising revenue – in Fort Lauderdale (November 8 – 10).

We look forward to once again coming together and joining the industry to continue the discussion on transforming the media advertising marketplace.

Frank Piechota, Director, Partnership Sales, will be joining an informative panel discussion “TV/Video Measurement & Currencies (Attribution & Data)” on Thursday, November 9 at 11:00am.  These industry leaders will discuss how the complexity of modern-day TV/video advertising should be measured and valued. With practitioners on both sides of the aisle clamoring for evolved approaches and improved solutions, we will take a look into where things stand now and what’s to come.

Designed for media, advertising, and technology executives, the Summit focuses on:

  • Building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency
  • Reducing the friction between the buy and sell side when it comes to selling inventory in omnichannel market

Summit 2023 Logo in green box

Interested in setting up time to discuss one-on-one?

Let’s Connect