Great Expectations: CPGs Take On Consumers’ Evolving Needs
Today’s consumers expectations are higher than ever. They’re extremely cost sensitive and pursue price above all else. They also show little brand loyalty, and now have a wealth of purchase channel options to choose from.
CPG marketers have been forced to rethink their traditional playbooks. GroundTruth looks forward to joining the conversation in Santa Barbara, CA and supporting our CPG client’s needs to break through the clutter.
Interested in setting up time to discuss one-on-one?