Client Benefits
Blueprints provide the basis for a number of client benefits, such as:
Better Accuracy
Better Accuracy – With Blueprints, advertisers can feel confident that when they are targeting a location, there will be minimal wasted impressions.
More Scale
More Scale – With over 200,000 Blueprints created each month, and the speed to build custom Blueprints in minutes, advertisers can feel confident that their mobile AD will reach mass scale.
Precise Audiences
Precise Audiences – Blueprints helps form the basis of our audience profiles. When advertisers choose to target one of our pre-set audiences or decide to create their own, the location behaviors are defined by having visited one or more GroundTruth Blueprints.
Additional Features
Relevance: More than just a Location Based Advertising Platform, GroundTruth has developed the only real-world, behavioral marketing platform. A platform designed to provide marketers with the tools, precision and contextual relevance to produce better results.
Performance: GroundTruth’s predictive targeting products and first-to-market buying methods, such as Cost Per Visit, allows marketers to drive better performance. CPV Advertising gives marketers the ability to simply pay only for ads that result in real-world visits.
Advanced Context: With GroundTruth’s Weather Targeting suite, advertisers can dynamically tailor their creative and messaging based on a number of different conditions. This form of mobile advertising provides the perfect compliment to Location Targeting.