How We Are Different from other
Location-Based Ad Tech Companies

While other companies claim to offer similar location targeting and insights, GroundTruth is the only company that:

Provides true omnichannel capabilities from mobile to desktop to CTV and OTT.
Offers full services, from Managed Service to self-serve service through our Ads Manager platform.
Is 3rd party validated for its in-store visitation metrics.

Why agencies, major brands, and small businesses trust us:

Campaigns and Services

	GroundTruth	Other Location-Based Ad Tech Companies
Targeting	Location Targeting – On-Premise, Neighborhood, Geo-Targeting. Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences. Weather Targeting – Reach consumers based on current or upcoming weather conditions.	No other location-based marketing company can offer all of these targeting tactics.
Media Channel	We can activate your campaigns across every major digital media channel within one seamless and easy-to-use platform. Mobile/Tablet – Reach your audience wherever they are. Desktop – Reach your audience at home or in the office. CTV & OTT – Reach your audience over streaming content on the large screen. Social – Connect with shoppers on social networks like Facebook/Meta and Instagram.	Most location-based companies cannot offer self-serve omnichannel capabilities.
Activation	Managed: Work with our team of experienced location advertising professionals to set up and run campaigns. Self Serve: Set up and run your own campaigns. Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSP.	Most location-based solutions providers only provide one or two ways to work with them: Managed or Programmatic. They also lack the scale and accuracy needed to reach local consumers.
Pay for Performance	CPM – No minimum spend Cost Per Visit (CPV) – First to market to allow clients to pay only when a store visit occurs. GroundTruth is also the only location provider to allow CPV for self-serve users.	Most location-based companies only offer campaigns on a CPM basis.
Creative Services	Upload custom creatives Creative repository: allows all users to bulk manage creative assets. Dynamic distance overlay: Dynamically populated text that indicates how far the user is from the nearest business location.	Most location solution providers do not offer creative services.

Let’s help you better achieve your marketing goals

More efficient ad spend by targeting customers in competitors or your store locations.

Drive measurable offline performance benchmarks via in-store visits from ad spend.

Ready to Get Started?

Learn how our ad products can drive real business results.