Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)?
ROAS, or Return on Ad Spend, is a way to measure marketing success of paid search campaigns. ROAS measures the amount of money earned for every dollar spent on advertising. In terms of location-based marketing, learning how many people in a targeted location interacted with a brand’s ad when they entered a specific location can help marketers determine return on ad spend.